How to sell fashion on Instagram without a website
Updated 2026-10-08
Instagram is where many Nigerian fashion brands find customers. The problem comes after the DM: sending account numbers, chasing receipts, and losing track of who ordered what. You can keep Instagram and still stop running the shop out of your inbox.
Why DM-only selling breaks down
Every sale needs several messages: size, colour, price, delivery address, payment proof. Once you pass a handful of orders a day, mistakes creep in and customers who cannot see a clear price or stock status move on.
Keep Instagram as the shop window
Post as you do now, but point every post and your bio link to one storefront where products, prices, sizes and stock are listed. The customer picks and pays there instead of negotiating in DMs.
Bring your products over
On Oakmonte you can connect Instagram and import your products rather than retyping them, then edit prices, sizes and variants. Customers can also discover you through short fashion posts on Oakmonte itself.
Take payments and ship from one place
Checkout, payments and delivery are handled in the same flow, so you stop copying addresses out of chats. Customers see the same price you do.
Why sellers choose Oakmonte
A fully functional storefront, managed for you
Oakmonte hosts, runs and keeps your storefront up to date, so you never deal with servers, templates breaking or plugins. Customize how it looks and start selling.
Customers pay the way they prefer
Your customers can pay with the payment method they trust, so fewer sales die at checkout.
Deliveries handled automatically
Oakmonte arranges delivery for each order. No chasing riders, no copying addresses out of chats, no delivery headaches.
Built-in cues that lift conversion and cut returns
Size charts, a fit finder, product videos and clear variants help buyers pick the right item the first time, so more browsers buy and fewer parcels come back.
Built for fashion, cosmetics and arts
We built Oakmonte specifically for these industries because we understand them, and these are the sellers we serve.
Right at any scale, simple 4.5% all-in pricing
Whether you sell ten pieces a month or ten thousand, Oakmonte fits, and the cost stays simple: a 3% Oakmonte commission plus Paystack's 1.5% processing fee, 4.5% in total.
Frequently asked questions
- Do I need a website to sell on Instagram?
- No, but a storefront link in your bio makes ordering much easier than DMs. A marketplace storefront gives you one without building a website.
- Can I import my Instagram products into Oakmonte?
- Yes. Connect your Instagram account and Oakmonte can import your products for you to edit.